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Cover Image for Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing View Article
Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing
Venkata Yanamandram, Shahriar Akter, Md Hossain, Angappa Gunasekaran
Sep 01, 2021
The value of customer analytics (CA) and artificial intelligence (AI) has been discussed separately at the forefront of research for business, marketing, and operations management. In spite of the strategic importance of CA and...
Global Information Technology Computer Science and Information Technology IT Research and Theory
Published by: IGI Global